Experience
Professional
Viettel Media, Viettel Group
Marketing Specialist
Hanoi, Vietnam
May 2024 - August 2024
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Created Facebook content using Canva, Photoshop Premier, and Adobe, achieving up to 2.2K likes per post. Orchestrated Vietnam's most viewed show in June 2024 with 249K followers and 78K likes on Facebook page.
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Advanced in Meta Analytics and other data analytic tools like Python, and Microsoft Excel to optimize fan page content strategies, resulting in a 15.3% increase in impressions (7.6M) and a 14.9% rise in content interactions (135.5K) within the first week.
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Developed and optimized processes and resources, generating bi-weekly market and customer analysis reports, increasing efficiency by 20%.
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Engaged with stakeholders to sell and distribute over 500 movies across Taiwan, China, and Korea, expanding market reach by 30%.
Publicis Groupe
Digital Marketing Intern
Hanoi, Vietnam
Summer 2023
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Contributed innovative ideas and collaborated with team on producing compelling PowerPoint proposals, reducing project turnaround time by 30%.
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Authored engaging video script for Mastery West Heights Event Recap, garnering over 98k views on Facebook in 2 weeks and increasing brand exposure by 40%.
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Developed captivating sample content for newspapers and optimized content design, driving a 15% increase in click-through rates.
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Demonstrated expertise in crafting compelling and engaging content for multilingual audiences, seamlessly adapting tone and style to suit diverse cultural contexts, document types, and preferences.
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Analyzed over 30 customer comments and feedback from campaign, presenting data-driven insights in Excel to optimize future strategies, cross-section collaboration, and enhance customer engagement.
Viettel Group
Communication Department's Intern
Hanoi, Vietnam
Summer 2021 - Spring 2022
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Consistently coming up with 4 content posts a week
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Collaborate with the team to come up with an advertising strategy for the company's new service
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Work closely with the client department to come up with 3 merch lines & design for the company’s new service
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Consistently assisting/ supervising the production of the company’s reality show on national television
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Improve presentation and persuasion skills by pitching the team’s ideas to the employers
Involvements
The FSU Student Foundation
Public relation chair
& Writer
Florida, United State of America
Fal 2022 - Now
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Collaborating with team to consistently come up with public relation and social media strategy each week
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Responsible for keeping track of information in each marketing team meeting
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Advanced in Excel to keep track of the fan page's analytics and traffic
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Advanced sales skills and persuade skills in the main event Great Give and helped raise $2950
De Fakkel
Head of Communication
& Co-founder
Hanoi, Vietnam
Summer 2022 - Spring 2023
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Manage more than 16 PR members
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Offer 2 special PR and copywriting training courses for our new members
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Manage the fan page, which achieved 1.5 K likes the first week launched
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Conceptualizing the timeline and ideas of the organization
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Advanced story telling skills in building the character of the fan page
The Firebook
President
Hanoi, Vietnam
Summer 2021 - Spring 2022
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Developed leadership skills by leading and bonding 70+ members
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Coordinated with other organizations to organize 1 big event and 2 small extra events to raise funds from philanthropists
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Working closely with the team’s leaders to conceptualize the timeline and ideas of the organization
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Improving critical thinking and problem-solving skills while dealing with problems arising from Covid-19
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Raised $1,347 in funding to buy solar panels for students in remote areas
Hanoi Amsterdam High School for the Gifted's Official Website
Writer/ Publisher/ Web Editor
Hanoi, Vietnam
Summer 2020- Spring 2022
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Consistently coming up with 2 content posts a week in both Vietnamese and English on the school's official website
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Working closely with the team to come up with a content table every month
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Advanced in using camera to make high quality photo artifacts for each content post
Education
Florida State University
Fall 2022 - Spring 2023
Bachelor of Advertising
Business Analytic Minor
Professional skillset
UI web design
SEO centered copywriting
Microsoft Office
Basic HTML/ backend web development
Brand Strategy/ Consulting
Google Ads, Meta Ads
Adobe Photoshop, InDesign
Languages
Vietnamese (native)
English (proficient)
Chinese (communicative)